SQUARE gets a RED DOT

Our client and good friend Clean Bottle and David Mayer won the prestigious 2013 Red Dot Award for Product Design for their Square bottle!

Clean Bottle’s latest invention, the Square, is an innovative water bottle that unscrews from both ends for easy cleaning. It won’t roll away if dropped and comes with a wide, ergonomic handle for easy carrying. We use it and love it. GET YOUR OWN SQUARE BOTTLE!

We developed the identity and on bottle stickers and icons a while back:

Congrats to Clean Bottle! :)

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We Love Grok and Roll

Grok  /gräk/

(1) to understand thoroughly and intuitively   (2)  a cloud-based service that finds complex patterns in data streams and generates actionable predictions in real time  (3) Moxie client (Numenta)

Inspired by data and intelligent machine thinking, we designed the Grok identity with fluidity in mind:

We also designed the Grok website and its graphics:

We also developed and produced the Grok video:

Grok’s co-founder Jeff Hawkins, author of On Intelligence and founder of Palm Computing and Handspring, was recently interviewed by Bloomberg. In that interview, both the Grok logo and demo snippets can be seen. Watch the Bloomberg video interview here.

Congratulation to the Grok team!

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Well Looker Here

Looker, a business intelligence startup that uses business data to help make better decisions, has a new website up! Moxie designed the logo:

We worked on understanding the space, audited it creatively, and then created the identity and look/feel for the brand.

Looker also recently received $2M in funding to develop a “sequel to SQL”. Congrats to Looker and my (Omer) friend Marc Randolph! 

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The Table Goop Mystery

Alien taught us to fear mysterious goop.

So when we found similar-looking goop under our Moxie desk, we feared the worst: Aliens have hatched in our office. And Sigourney Weaver isn’t here with a flamethrower. 

We called a dendrologist, forensics expert, and exorcist. The goop remained a mystery. Finally, our astute handyman deduced that the goop was terrestrial, not extraterrestrial, in nature. The goop was sap that was oozing through the wood of our desk.

The culprit? The portable heater under our desk that keeps our feet warm. The heat was moving the wood molecules, thereby allowing sap to ooze through.

So we moved the heater away from the desk and the goop has stabilized.

We’re safe for now.

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Sequoia Capital’s Startups > *

Ah, the startup life. Fun, fresh, and innovation at your finger tips. As a company smack dab in the middle of Silicon Valley, Moxie knows just how fun and rewarding working at a startup can be.

And to some, it remains a mystery. Until now.  Sequoia Capital is embarking on a journey to persuade Ivy Leagues to embrace startups.  

Sequoia needed a name, identity, and a landing page for their new initiative and upcoming recruiting event. This event, for about 100 students mostly from top ivy league schools, aims to recruit some of the country’s best to begin their career at a startup versus going the more traditional route of Fortune 50 companies or Wall Street (bor-ing!).

Together, Moxie and Sequoia Capital strategized and developed the program’s identity.

start @ a startup name, logo and event page

Moxie developed the entire identity: the name (start @ a startup), the logo, and the event landing page. The idea was to show how fun it can be to start @ a start up and the quirkiness of a startup. We designed the logo using the iconic “start” button, as well as the ampersat symbol. We wanted this logo to appeal to the more techy ivy league crowd but still remain true to startup culture: gratifying, exciting, and innovative.

Now, Moxie is working with Sequoia Capital for all their future recruiting events, including their newsletter, banners, table cloths, and more.

As the entrepreneurs behind the entrepreneurs, Sequoia is the VC firm that has funded many enormously successful companies - Google, Dropbox, Apple, Evernote, Square, YouTube - to name a few.  No one can be a better ambassador to why starting @ a startup is a great move.

ArghhhHhHhHhhhHhhh! Avast! Join a startup today, if ye dare!

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