Pre-game, party and then… Afterparty

Moxie has a reputation for being alcoholics*.

Moxie created the SkinnyGirl brand, the popular margarita mix that has now expanded to include sangria, white cranberry cosmo, wine, and vodka.

Recently, we’ve also designed Long Island Spirit’s LIV Vodka packaging, Long Island’s original vodka made from potatoes.

And then there’s REMIX Cocktails, the first ready-to-drink, pre-game cocktail that comes in 4 fun flavors: Yeah Yumberry, Oye Mojito, Strawberry Holla-peño, and Starfruit. We created its logo and packaging, with more projects in the pipeline.

So there you have it. Moxie has chugged its fair share of liquors and beer. What’s next for us?

The Afterparty.

Afterparty, a delicious beverage that will help you with your active lifestyle. Had one (or two, or three) too many shots? Celebrating a friend’s bachelorette party? Just got out of prison and itching to pound as many beers as possible?

Don’t forget about the Afterparty. Moxie designed AfterParty’s site

Not just a hangover drink, the Afterparty also helps you rehydrate and power through your most intense workouts. Or perhaps you just need a little pick-me-up to get you through the day. Welcome to the Afterparty.

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SQUARE gets a RED DOT

Our client and good friend Clean Bottle and David Mayer won the prestigious 2013 Red Dot Award for Product Design for their Square bottle!

Clean Bottle’s latest invention, the Square, is an innovative water bottle that unscrews from both ends for easy cleaning. It won’t roll away if dropped and comes with a wide, ergonomic handle for easy carrying. We use it and love it. GET YOUR OWN SQUARE BOTTLE!

We developed the identity and on bottle stickers and icons a while back:

Congrats to Clean Bottle! :)

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We Love Grok and Roll

Grok  /gräk/

(1) to understand thoroughly and intuitively   (2)  a cloud-based service that finds complex patterns in data streams and generates actionable predictions in real time  (3) Moxie client (Numenta)

Inspired by data and intelligent machine thinking, we designed the Grok identity with fluidity in mind:

We also designed the Grok website and its graphics:

We also developed and produced the Grok video:

Grok’s co-founder Jeff Hawkins, author of On Intelligence and founder of Palm Computing and Handspring, was recently interviewed by Bloomberg. In that interview, both the Grok logo and demo snippets can be seen. Watch the Bloomberg video interview here.

Congratulation to the Grok team!

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Well Looker Here

Looker, a business intelligence startup that uses business data to help make better decisions, has a new website up! Moxie designed the logo:

We worked on understanding the space, audited it creatively, and then created the identity and look/feel for the brand.

Looker also recently received $2M in funding to develop a “sequel to SQL”. Congrats to Looker and my (Omer) friend Marc Randolph! 

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The Table Goop Mystery

Alien taught us to fear mysterious goop.

So when we found similar-looking goop under our Moxie desk, we feared the worst: Aliens have hatched in our office. And Sigourney Weaver isn’t here with a flamethrower. 

We called a dendrologist, forensics expert, and exorcist. The goop remained a mystery. Finally, our astute handyman deduced that the goop was terrestrial, not extraterrestrial, in nature. The goop was sap that was oozing through the wood of our desk.

The culprit? The portable heater under our desk that keeps our feet warm. The heat was moving the wood molecules, thereby allowing sap to ooze through.

So we moved the heater away from the desk and the goop has stabilized.

We’re safe for now.

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